Health care organization and marketing of services

Reference no: EM1364921

The majority of marketing activities within a health care organization revolve around the marketing of services. Service marketing tends to present different challenges than marketing a product. A product is tangible and services are intangible. The Product Life Cycle has four phases. Please help me identify and describe each phase and provide a example from an healthcare organization. Based on the stage in the product life cycle, identify the implications for the marketing plans in this organization?

The four stages of The Product Life Cycle are:

Introduction, Growth, Maturity, and Decline.

Reference no: EM1364921

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