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Chapter 5
Listed below are the alternative samples obtained by a health care marketing research firm for its clients. Describe the type of sample each represents.
1. Ten people sitting in the waiting room are asked to describe the ambiance of the facility and the attitude of the receptionist.
2. The medical school samples alumni regarding an evaluation of their education. Respondents are selected in an amount equal to the same population of specialties from the graduating class.
3. The walk-in clinic calls every 15th patient who visited the clinic on Wednesday to assess whether the patient was greeted by the receptionist and given a handbook regarding the scope of services and an explanation of how the clinic operates.
Chapter 6
1. Bethesda Hospital recently has developed an occupational medicine program. It wants to target employers in the Baltimore metropolitan area. The director of the program has a range of services within this program including toxicology assessment, education around issues such as preventing back injuries and stress management, and providing medical treatment at factories, should it be desired.
Suggest three alternative ways the customer base for this new service could be segmented, and indicate how each base of segmentation would result in a change in the marketing mix.
Explain how do you account for financial losses in order to maintain quality customer service? For example, a restaurant that gives a free meal to an upset customer.
Give two different reasons why using ROC curves can be more effective for assessing model quality than using the percent of classifications
Explain how the Internet affects international business activity and the globalization of the world economy.
Terris discusses the history of business ethics in America since the late 1800s. Describe welfare capitalism and its role as a forerunner of the contemporary business ethics movement.
Aggregate expenditure is the total amount of spending in the economy that determines the level of the GDP. Components of aggregate expenditure are autonomous expenditure, planned private investments, government expenditure, and net exports. When a..
Explain List the six current perspectives of psychology and briefly describe each perspective,
Infer the linkages between improvement goal statements and actions to achieve desired results. Evaluate the advantages and disadvantages of different types of goal statements
National Association of Pension Funds, Guidance on Good Corporate Governance (1996)
Isolated business problems - How do problems in an organization affect other departments or functional areas of business?
One of the characteristics of information is its appropriateness to the task and the person performing the task.
Explain how contingency models of leadership enhance our understanding of effective leadership and management in organizations
Describe which of the five tools of organizational design Wal-Mart uses to maintain and improve productivity while achieving cost savings. Use detailed examples in your response.
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