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Health and efficiency of marriott post-merger brand

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Reference no: EM132893792

1) Assess the health and and efficiency of Marriott's post-merger brand portfolio. What are you most concerned about?

2) What is Marriott's optimal brand portfolio? Which brands should be retired? Which brands should remain?

i. Should Marriott retain all 8 of its luxury brands? What should be base for differentiation among them?

ii. How should Marriott deal with the brand overlap among Marriott Hotels, Sheraton Hotels, and Westin Hotels?

iii. Should Marriott maintain all 4 of its soft brands?

Reference no: EM132893792

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