He is making argument from tradition

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Reference no: EM133613690

Jei Win works for the public relations department of ABC, Inc., a large electronics manufacturer. There have recently been complaints by customers that some of ABC's hand-held hairdryers are making strange noises. The company has investigated and found that roughly 3% of the devices have that problem. Jei Win's team has prepared a press release admitting the problem. Jei Win is generally happy with the press release but he suggests one small change. Instead of stating that "only 30,000 of the 1 million hairdryers made by ABC" are faulty, the company should say that "97% of the companies 1 million devices work without a hitch". Why might Jei Win think that making this change matters? (After all, the information given remains the same.)

He is making an argument from popularity. Because of a framing effect. He is making an argument from tradition. Because of the anchoring effect.

Reference no: EM133613690

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