Reference no: EM133212577

HCM 325 Module Six Discussion Worksheet

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Analyze the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should follow logically from the description and analysis that you have completed thus far and should be consistent with the mission, vision, and brand identity of the organization. Your selection should be based on the fundamental marketing principles you have explored throughout the course.

Note: You must include at least one traditional marketing technique (e.g., public relations, advertising, sales and sales promotion, direct marketing) and one electronic/social media technique (e.g., social media, websites, blogs, podcasts/webcasts, YouTube).

Marketing Technique 1:

1. Describe the proposed marketing technique (what, where, how, when, and why) including why you think it would be an appropriate and effective tool to market your selected product or service to your target market:

2. Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

Example:

3. Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

Marketing Technique 2:

4. Describe the proposed marketing technique (what, where, how, when, and why) including why you think it would be an appropriate and effective tool to market your selected product or service to your target market:

5. Describe three resources that would be required to implement this marketing technique; outline the direct and indirect costs:

6. Explain how you would measure the success of this marketing technique. What sources of data would you monitor and how would that data be interpreted?

Note: Consider the measurement of both the process and outcome.

7. Now that you have considered two marketing techniques in some detail, list three additional marketing techniques that you might consider for the Marketing Strategies section of your proposal.