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HCA 490 - Professional Capstone - Pima Medical Institute
Market Analysis and SWOT Assignment
In this assignment, you will analyze both the industry and your own business. You will submit two items: a market analysis of 2 pages (or more) on a separate Word documentand a PowerPoint slide containing a SWOT analysis.
Business - HOME HEALTH CARE AGENCY
Your market analysis must have the following components: 1. Industry description and outlook 2. Information about your target market3. Size of the primary target market4. How your health care facility can penetrate this market and make an impactThe market is the place (real or virtual) where the forces of supply and demand meet, and buyers and sellers interact to trade goods or services. A market analysis means looking at the details of a specific industry. A market analysis can help identify the best location for a particular business and determine how best to structure it.
Questions you want to ask yourself about your healthcare business:Question 1. What is your target market?Question 2. What will be the impact of your business in this market?Question 3. What will make you different from the others?Question 4. When is the right time to enter the market?Question 5. What barriers could you face in your entry?Question 6. Why would your customers choose you?Question 7. How do you plan to grow?
Attachment:- Market Analysis and SWOT Assignment.rar
My business is "HOME HEALTH CARE AGENCY "that''s what we need to write about. this is what a market analysis is about The market is the place (real or virtual) where the forces of supply and demand meet, and buyers and sellers interact to trade goods or services. A market analysis means looking at the details of a specific industry. A market analysis can help identify the best location for a particular business and determine how best to structure it. Some questions you want to ask yourself about your healthcare business: 1. What is your target market? 2. What will be the impact of your business in this market? 3. What will make you different from the others? 4. When is the right time to enter the market? 5. What barriers could you face in your entry? 6. Why would your customers choose you? 7. How do you plan to grow?
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