Reference no: EM132377775
Trimester: T2 2019
Unit Code: HC3152
Unit Title: E-Business Applications
Assessment Type: Individual Assignment
HOLMES INSTITUTE - FACULTY OF HIGHER EDUCATION
Purpose of the assessment (with ULO Mapping) As part of your individual assignment, you are required to develop a report based on the following article:
1. ‘How e-commerce companies are using Artificial Intelligence to drive Higher Sales & User Experience.'
2. ‘How e-commerce companies are using Artificial Intelligence
Students will be able to:
1. Critically analyse information technology issues for e-business and provide solutions to these issues using their knowledge of information technology and practical techniques in e-business applications.
2. Apply theoretical and practical knowledge of Information Technology in the leverage and adoption of e-business applications to provide competitive advantage and strategic solutions for businesses.
3. Understand the ICT profession in e-business
4. Communicate using effective oral and written communication tools, act in a professional manner
5. Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and e-business
The instructions to complete your assignment are as follow:
1. Select an E-commerce business to be the focus of this assignment from the below list only:
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eBay Australia
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Kogan.com
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Catch
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Dan Murphy's
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Amazon Australia
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Big W
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Ozsale
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The Iconic
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Woolworths
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Officeworks
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EB Games
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Supercheap Auto
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JB Hi-Fi
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Chemist Warehouse
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Kmart
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Booktopia
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Coles
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Harvey Norman
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Myer
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ASOS
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Ali Express
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The Good Guys
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Target
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Crazy Sales
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2. Briefly describe the current operation of your selected E-commerce store.
3. Why is the Artificial Intelligence important for your business survival?
4. How your chosen business uses Artificial Intelligence?
5. Conduct a further research in the peer reviewed recent journal articles in ProQuest or other reputable journal database to find at least Five (5) articles relevant to the assignment.
6. The ideas from these articles will be incorporated into the discussion in the main assignment.
7. An attachment to the assignment will list the correct Harvard referencing of each of the journal articles and a brief outline of the key points in the journal article that are relevant to the assignment. Do not summarise the journal article. Identify the key points and briefly describe them and their relevance to the assignment.
8. You should review and refine your refinement and polishing of the ideas and the communication of ideas, prior to the submission of the report.
9. Your report must lead to recommendations on how your selected E-Commerce store can become more effective through the use of internet technologies.
10. The structure of the report should be as follows:
• Holmes Assignment Cover page
• Table of Contents
• Introduction
• Body of the report
• Conclusions and recommendations
• References
• Appendices