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The following questions are based on the HBS L'Oréal Global Brand Local Knowledge.
What is L'Oréal's strategy to balance delivering consistent high quality products and messaging while adapting to local needs in emerging markets?
How are they executing their strategy?
How are they adapting target markets?
How are they adapting products?
How are they adapting promotion?
How are they adapting pricing strategies?
How are they adapting distribution strategies?
What are the tradeoffs (benefits and risks) of pursuing this strategy?
What can other global companies learn from L'Oréal?
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