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Hbs case study merck-pricing gardasil

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Reference no: EM133019467

Then, read the HBS case study Merck: Pricing Gardasil

Discuss the following questions with your group. Post the group's answer to these questions on the Blackboard discussion board.

  1. What factors should Merck consider when setting the price?
  2. If the price is $120 per dose, what is the cost of QALY?
  3. Cased on your work in #2, what do you think the price of Gardisil should be?

Reference no: EM133019467

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