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Hbs case study cw-launching a tv network

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Reference no: EM133022156

Please provide explanations to the following questions based off of HBS Case Study CW: Launching a TV Network:

  1. What are the major challenges in launching a new network? Who are the stakeholders/customers whose needs a network must address?
  2. If both UPN and the WB were unprofitable, why were CBS and Time Warner eager to launch the CW?  In what ways were they a good fit as partners?
  3. In your opinion, what were three smart strategies and tactics used to launch the CW? 
  4. Which show would you cancel (Veronica Mars, One Tree Hill, Everwood, or 7th Heaven), and in which time slots would you schedule the remaining three shows?

Reference no: EM133022156

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