Have you tried any bubble tea beverage?

Assignment Help Marketing Management
Reference no: EM132420661

Based on the customers' attitude to KFC and healthy options

Questions:-

1. Have you tried any Bubble tea beverage?

2. How often do you drink bubble tea?

3. Do you know The Alley Lujiaoxiang?

4. Which of the following Bubble Tea Brand have you consumed in Australia (can select more than one choice)?

5. Which factors could influence your decision when you choose bubble tea brand?

6. What is your perception of the following bubble tea brands in regards of Quality? Rate every brand in all the attributes from 1 to 5. (1 = least preferred and 5 = most preferred)

7. What is your perception of the following bubble tea brands in regards of Price? Rate every brand in all the attributes from 1 to 5. (1 = least preferred and 5 = most preferred)

8. What is your perception of the following bubble tea brands in regards of Variety of Choice? Rate every brand from 1 to 5. (1 = least preferred and 5 = most preferred)

9. What is your perception of the following bubble tea brands in regards of Availability? Rate every brand from 1 to 5. (1 = least preferred and 5 = most preferred)

10. How do you rate following statements about The Alley?

11. Do you prefer to modify the ice or sugar levels when you order the beverages?

12. I prefer to drink yogurt beverage when I visit bubble tea shop

13. I prefer to drink fresh fruit tea when I visit a bubble tea shop.

14. Which category best describes your age?

15. Please indicate your Gender:

16. Which best describes your employment situation?

Attachment:- KFC.rar

Reference no: EM132420661

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