Reference no: EM13893482

I. Executive Summary

Briefly summarize the major points of your study (4 pages maximum).

This is notan abstract of the whole report in which everything is restated in condensed form, neither is it a simple restatement ofthe subject, nor a brief statement of the significant results and conclusions. An executive summary gives the high points ofthe entire "body of the report. A good summary contains the necessary background information, as well as the important results and conclusions/recommendations. A properly written summary saves the time of busy executives without their having to sacrifice understanding. A good test of a summary is self-sufficiency. Can it stand on its own or does it collapse without the full report? This section should be written last and is 50% of the grade) Be sure to use the following table to guide your Executive Summary writing.

Research Objective	Research Question	Findings

II. Introduction

This section is the revised Problem Definition. The introduction provides background information the reader needs to appreciate the discussion in the body of the report. Mention should be made of the management problem being addressed. It should give a brief background of the problem (for example, how and when it came into existence), the importance of the problem, and whether any previous research was done which is pertinent to the specific project being reported. Unfamiliar terms or terms that are used in a specific way in the report should be defined here.

Sub heading: Objectives: State the objectives of the research and write them in bold. Begin the research report with astatement of your objectives and research questions. These should be stated as clearly as possible. If possible list them one-by-one. Indicate which primary objectives and which are secondary. What are the research questions that will assist with these objectives?

Fitbit - Wireless Activity tracker

Persona 1 - Campus Beauty

22 years old, college student, active Fitbit activity tracker user, cares a lot about her weight and wishes to stay slim and attractive, graduating next year and is currently under stress to go through job applications and interviews.

a. Wants to find a better way to manage her stress
b. Wishes to gain more insights in her Fitbit activity data
c. Wishes to know under what circumstances does she fail to keep her diet under control
d. Wants to get more support from friends to feel more motivated in her exercises and pursuit of a healthy diet

Persona 2 - Tech Husband

38 years old, technical officer, married with two kids, active member in two groups, holds leadership on a non-profit board of directors, attends meetings regularly, used FitBit for activity tracking, spends long hours sitting at his desk
a. Finds it difficult to balance between work and life, need to find time to spend quality time with his children.
b. Wish to gain more insights into his FitBit activity data
c. Wish to know how to get more energy to excel in his work

Persona 3 - Fitty Bitty

55 years old, middle school principal, married with two kids and 4 grandchildren, spends her free time running and biking, currently does not track her activity, she is training for marathons

a. Wants to track her activity to help her train
b. Wants to encourage her family and friends to enjoy a healthy lifestyle
c. Interested in seeing progress and data

Survey Questions

1. How old are you?
2. Have you ever used a fitness tracking device?
3. How much physical activity do you have each day?

Interview Questions

Have you ever used a fitness tracking device?
o Yes
o No

If No, would you love to use fitbit fitness tracking devices?

How did you know about fitbit products?
o Friends
o Internet
o Our marketing team
o Others

How much physical activity do you have each day?

How long have you used a fitness tracking device?

Which fitbit fitness tracking devices do you use?

Which fitbit fitness tracking devices do you like most and why?

How is the durability of the fitbit fitness devices that you use?
o Long lasting
o Average
o Short lived

Why did you choose to use fitbit products?

How effective is the fitbit to you?

How many people in your college, group or workplace use fitbit products?

Do our products meet your fitness expectation?

Do you find it difficult to access our online fitness services?

What would you like us to incorporate in our products for more satisfaction?