Have you ever been a victim of sugging

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Reference no: EM131647180

Sugging is a market research industry term, meaning "selling under the guise of research". This behavior occurs when a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the product in question. Then, discuss why sugging is bad for the research industry as a whole. Also, talk about one way companies can use sugging to deceive consumers into buying their products and services.

Have you ever been a victim of sugging?

Do you think sugging is ethical? Why or why not?

Reference no: EM131647180

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