What economic benefits does such a name confer

Reference no: EM13700940

According to Inter brand Corporation, the Coca-Cola brand name (not the company) is worth $67 billion. At least theoretically, this is what Coke could get for the name if it decided to sell it to someone else.

Economically speaking, what does this $67 billion represent? That is, where does it come from and what are its sources? Why would anyone pay that much for a brand name? What economic benefits does such a name confer?

Reference no: EM13700940

Questions Cloud

What is the multiplier effect : What the multiplier effect is and what it means. Explain to me in your own words what it means and what the concept entails. If Investment in an economy rises by $20 billion and GDP increases by $80 billion, what is the multiplier effect?

Suppose the federal open market committee decides : Suppose the Federal Open Market Committee decides to buy $40 billion in securities as part of their open market operations. For each of the following, identify whether the component mentioned will increase or decrease. Don't have to explain.

Which firms have u-shaped average cost curves : In a perfectly competitive industry in which firms have U-shaped average cost curves, the long-run market supply curve is a horizontal line. This market supply curve is not the horizontal sum of individual firms’ long-run supply curves. In this respe..

Effect of increase in fixed costs on the firms supply curve : Draw a (standard) U-shaped SAC curve, U-shaped SAVC curve, and upward sloping SMC curve for a perfectly competitive firm. Indicate the firm’s short-run supply curve. What will be the effect of an increase in fixed costs on the firm’s supply curve and..

What economic benefits does such a name confer : According to Inter brand Corporation, the Coca-Cola brand name (not the company) is worth $67 billion. At least theoretically, this is what Coke could get for the name if it decided to sell it to someone else.

Suppose that the capital investment of alternative : Suppose that the capital investment of Alternative 1 is known with certainty. By how much would the estimate of capital investment for Alternative 2 have to vary so that the initial decision based on these data would be reversed? The annual MARR is 1..

Unit-of-account costs arise from the way inflation : Unit-of-account costs arise from the way inflation makes... Menu costs arise from the way inflation: Shoe-leather costs arise from the way inflation...

What is the unemployment rate : The overall population for Region A is 95 million people. The labor force contains 67 million people. 32 million people are employed, while 35 million are unemployed. What is the unemployment rate? Round your answer to the nearest whole number.______..

One difference between monopoly firm and competitive firm : One difference between a monopoly firm and a competitive firm is that

User Account

All Pages