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Has your company or organization engaged in a crm strategy

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Reference no: EM133601693

Question: Has your company or organization engaged in a CRM strategy? If so, how? If not, how might they do so? What has change/would have to change for successful change management? Keep in mind the Five CRM Imperatives outlined in Reichheld Table 1 and the definition perspective espoused by these authors and Payne and Frow (2005).

Reference no: EM133601693

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