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Has the onslaught of digital marketing affected traditional

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Question 1) Southwest Airlines is one of the best examples of a company that executes "integrated marketing" extremely well. Why would you think this statement is true (or false)? Can you think of another company which might be a good example of executing integrated marketing well?

Question 2) Not many text books or marketing courses talk much about the direct selling industry; but it has been a very powerful marketing structure for many years. Why do you think the personal selling model used by Mary Kay or AmWay has been so successful?

Question 3) Has the onslaught of digital marketing affected traditional advertising agencies positively or negatively? Why or why not? What do you consider to be the three most effective digital marketing platforms or examples in today's marketplace?

Reference no: EM132875540

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