Harvard business field guide to marketing

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Do you agree or disagree with the statement below? In your opinion, what does or will 2000s symbolize? Discuss. If the 1960s was the decade of mass marketing, the 1970s of segmentation and line extensions, and the 1980s of micro-marketing, the 1990s will be the decade of one-to-one marketing.—Tom Peters in Harvard Business’s field Guide to Marketing

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Harvard business field guide to marketing : Do you agree or disagree with the statement below? In your opinion, what does or will 2000s symbolize? Discuss. If the 1960s was the decade of mass marketing, the 1970s of segmentation and line extensions, and the 1980s of micro-marketing, the 1990s ..

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