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Harmonie Water

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Reference no: EM133170626

Questions

1. Is Harmonie Water a global brand? Why yes? Why not?

2. Based on the findings of Project Unify and Project Aqua, what has Comeau learned about building a global brand identity?

3. How can Harmonie develop its brand through advertising?

4. What factors should Comeau consider in deciding how much Harmonie's brand identiy and communications be standardized or customized?

Attachment:- Harmonie Water.rar

Reference no: EM133170626

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