Hardware company marketing and supply chain teams

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Reference no: EM132271178

Principles of marketing

Assignment

Choose the answer

1. A door hardware company’s marketing and supply chain teams have developed a good rapport between them. As information flows easily back and forth between the teams, additional ways are discovered to optimize the distribution process. A new member joins the distribution team and asks how a supply chain differs from a marketing channel. Which of the following is the best answer to her question?

1. Marketing channels and supply chains deal with customers and internally focused objectives equally.

2. A supply chain is broader than marketing channel

3. Supply chains and marketing channels both deal mostly with the delivery of goods.

2. A marketer for a paint company is trying to make third-party sales incentives work more effectively for Home Depot and Ace Hardware stores. Which approach should the marketer address to increase the third-party sales efficiency for Home Depot and Ace Hardware?

provide little sales support

understand and align sales incentives

create demand for the product

3. A marketer is trying to address the service outputs for a target customer by discovering the customer’s needs and preferences. What are some channel service outputs the marketer should address in his or her channel management?

spatial convenience, assortment, and variety

timing of availability, quantity, service, and information

pricing, product features, and country of origin

4. T.J.Maxx is a store offering customers a place to shop for designer clothing and goods far below original prices. Which type of retail store is T.J. Maxx?

warehouse retailer

catalog retailer

discount retailer

5. Char Lynn walked into an Anthropologie store for the first time and was captivated by the artistry displayed in the store. She enjoyed exploring every nook and cranny to see what surprise was waiting for her. She spent over an hour walking around the store and picked out a handful of things to purchase. The Anthropologie store did a good job of utilizing the ________ to create a favorable buying experience its customers.

products and temperature

layout and atmosphere

name and size

6. Sam’s Club and Walmart use a system of warehouses to store and move merchandise around the country. These warehouses are known as ________.

distribution centers

just-in-time centers

electronic data interchange center

7. Within a company’s supply chain organization are sourcing, demand planning, inventory planning, warehousing, logistics, and order-fulfillment functions that must all work together. What must a company do with its supply chain to remain competitive in today’s market?

1.They need to use RFIDs.

2.They need to create a sophisticated tracking system.

3.They need to integrate the supply chain management.

Reference no: EM132271178

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