Hand-painted shirts of original design

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Question

Artisans Shirtcraft manufactures and sells hand-painted shirts of original design. The company was founded in 2008 by three sisters: Cathy, Linda, and Valerie Montgomery. Shirtcraft started out as a means of financing a hobby; profits from shirt sales were used to pay the cost of supplies. However, word of the sisters' appealing products spread quickly, eventually creating strong and widespread demand for Shirtcraft shirts. By 2012, the year of Shirtcraft's incorporation, the company no longer relied on selling at the occasional crafts fair. It now earned almost all of its revenues through sales to upscale boutiques and department stores. Shirtcraft had grown into a legitimate business, but the hobby mentality remained. The company retained a simple approach that had served it well: Buy quality materials when available at a bargain price and turn them into shirts. At this time, the sisters had a ready market for whatever they could produce.

Reference no: EM133614214

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