Reference no: EM131465525

In your substantive response to the video's speaker, assess his speech according to the guidelines for persuasive presentations discussed. You can also discuss the value of the presentation content and whether and how the content relates to leadership communication. Minimum of 500 words or more response. Video: https://youtu.be/OR75WV2r8Hw

Persuasive elements of a proposal to consider:

* Articulates the problem, need, or opportunity

* Identifies the outcomes (provides persuasive supporting details)

* Emphasizes audience benefits

* Highlights key reasons for accepting their proposal

* Shows that they thought of audience objections

* Presents a convincing recommendation that is directly related to the problem, need, or opportunity

* Requests immediate action

* Leaves the audience with a strong impression

Includes the following components in the student's persuasive proposal structure.

1. Motivates the audience to listen; good attention-getter.

2. Articulates the problem, need, or opportunity. Shows that according to your findings change (or status quo) is necessary.

3. Presents a compelling solution or recommendation that is logically justified and relates directly to the problem, need, or opportunity. In their recommendation, the student identifies and visualizes the outcomes of their proposal.

4. Includes audience benefits (include reasons for accepting the proposal; supports their benefits section with evidence such as expert opinion, facts, statistics, etc.).

5. Addresses audience objections.

6. Calls to action (identifies next step they need to take).

Regarding nonverbal delivery, consider the following factors:

* Voice projection

* Mannerisms

* Friendliness

* Appearance (e.g., what they chose to wear)

* Artifacts (jewelry, etc.)

* Eye contact

* Gestures