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Guerrilla marketing campaign

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Reference no: EM133200141

A knife company decided to create an guerrilla marketing campaign in a large city to raise the brand's awareness. The company sent out employees at night to glue on cardboard cutout pictures of various chef knives from its knife collection to the crossing gate at main train track crossings. When the crossing gates lowered, it looked like a knife was chopping down.

Which guerrilla marketing campaign characteristic is true of the knife company for this campaign?

Reference no: EM133200141

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