Growth strategy of starbucks

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Reference no: EM132104977

Problem: In order to do so Starbucks has closed 900 stores and eliminated 34,000 jobs.

Strategy: Growth strategy of Starbucks is to have more revenue with lower costs.

For strategy identification, let's take a look at the way Starbucks sells their items, increase in their sales rate, attract more customers and advertise more but spend less.

Opportunity: Starbucks is refocusing on some of the areas that decrease risk and up-front investment. This includes expanding foreign stores, with aid of partnerships that share risk and costs, selling VIA instant coffee and other products in retail and convenience stores, and reinvigorating the Seattle's Best Brand coffee.

Evaluation: The strategy was proposed after following a defined process of analysis and drawing inference as all the study and their result is also included in the proposal.

Recommendation: As Starbucks is cutting down jobs, they can implement self-ordering interactive screens where users can place their order. please elaborate more on the problem and incorporate more to make it 1-2 pages long.

Reference no: EM132104977

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