Growth strategy from the product-market expansion grid

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Reference no: EM132223867

Imagine that you have been hired as a marketing manager by 'Door2Door' (a small freight company) to identify opportunities for growth. Door2Door runs a fleet of 20 small trucks that deliver items in the Auckland area from local shops to customers' homes. Its main income comes from the contracts it has to do all deliveries for Farmers (a New Zealand-based department store chain specialising in family fashion, beauty, homewares, furniture, electronics and large appliances and white ware) and Harvey Norman (Australia and New Zealand-based retailer of furniture, bedding, computers, communications and consumer electrical products). As the new marketing manager, you decide to start identifying opportunities for growth by applying the product/market expansion grid to the business. Your tasks are to:

a) Explain each growth strategy from the product/market expansion grid.

b) For each growth strategy, describe how it could be used by Door2Door to achieve growth.

Reference no: EM132223867

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