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1. Describe the Google Self-Driving Car brand marketing mix during the last year or two. What marketing "P's" or "P" does the Google Self-Driving brand focus on?
2. Where would you place the Google Self-Driving Car brand in the BCG Growth Share Matrix and the Product Life Cycle? Why?
3. Using Porter's Industry Competitive Model, what forces are determining long-term industry attractiveness in the self-driving car marketplace? Discuss in depth.
4. Using an article to support your problem statement, write a research problem statement and at least two research objectives you would advise Google to investigate related to consumer buyer behavior and the Google Self-Driving car.*
5. With respect to question #4, how would you ensure reliability and validity?
If the market capitalization rate is 16 percent, calculate the current stock price and the stock price for each of the next three years.
Some students argue that Principle 5 described in the article, "Eight QM Principles". was NOT addressed during this course.
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