Growth of non-store retailing affect traditional retailers

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Non-store retailing is the selling of goods and services outside the confines of a retail facility. It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands).

The basic practice of retailing has undergone remarkable, fundamental changes in the past 20 years. With the rise of non-store retailing (e.g. retailing by person to person, catalogues, telephone, the Internet, etc.), coupled with consumers' increased willingness to buy via these alternative channels, traditional brick-and-mortar stores are not necessarily a requirement in today's retailing environment.

How will the growth of non-store retailing affect traditional retailers? Discuss

Reference no: EM132241845

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