Growth of direct-to-consumer companies

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Reference no: EM133162366

Can you please answer these question below as a few paragraphs for each question?

  1. Imagine that we have eliminated marketing intermediaries, and you need groceries and shoes. How would you find out where the shoes and groceries are? How far would you have to travel to get them? How much money do you think you'd save for your time and effort?
  2. Which intermediary do you think is most important today and why? What changes are happening to companies in that area?
  3. Many suggest that a scarce item in the future will be water. If you could think of an inexpensive way to get water from places of abundance to places where it is needed for drinking, farming, and other uses, such as fracking, you could become a wealthy marketing intermediary. Pipelines are an alternative, but could you also freeze the water and ship it by train or truck? Could you use ships to tow icebergs to warmer  climates? What other means of transporting water might there be?
  4. Compare the merits of buying and selling goods in brick-and-mortar stores and online. What advantages do physical stores have> Has anyone in the class tried to sell anything online? How did you ship the product?
  5. What is the difference between hosted and self-hosted e-commerce platforms?
  6. What are the advantages and disadvantages of the two types of e-commerce platforms?
  7. Imagine Harvest Gold is such a success that you now want to expand your business by selling the ingredients for healthy meals online. Which platform would you use? Why?
  8. What intermediaries are most threatened by the growth of direct-to-consumer (D2C) companies?
  9. What products do you purchase from D2C companies? What products will you not purchase from D2C companies?
  10. What's the value to a company in receiving very favorable customer reviews from a company such as Amazon? 

Reference no: EM133162366

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