Reference no: EM133480531

The Growth of Social Media Marketing

One of the most significant changes in marketing over the last decade is the growth of social media marketing domestically and internationally. This growth has led to new careers in marketing, shifts from traditional social media marketing, and new opportunities to understand customers. Understanding growth opportunities can help organizations compete more efficiently with a solid social media program.

Part 1

How does scholarly research describe social media marketing? Use three literary sources to compare and contrast each definition of social media marketing and detail a unique definition of social media marketing.

Using sources like the U.S. Bureau of Labor Statistics, explain the various job titles, tasks, and requirements necessary to be a successful social media marketer.

Using scholarly research, explain the evolution and impact of social media from Web 1.0 and 2.0 to the future of Web 3.0.

Using the Purdue Global Library, log in to Statista and identify and explain key areas of growth for social media marketing domestically and internationally. (Hint: Use the keyword search "growth, social media.")

Checklist:

Social Media

Describes how scholarly research defines social media using at least three scholarly sources.

Compares and contrasts the definition of scholarly media from the scholarly sources selected.

Creates own unique definition of social media.

Web and Geographic Growth

Explains the evolution and impact of social media from Web 1.0 and 2.0 to the future of Web 3.0.

Explains key areas of growth for social media marketing domestically.

Explains key areas of growth for social media marketing internationally.