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Grows organic vegetables

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Donald is a Brand Manager for a small company that grows organic vegetables. He has recently begun to evaluate the effectiveness of their distribution channels. Their key distribution channel is to sell directly to consumers at local Farmer's Markets. Their secondary channel is to deliver vegetable baskets to subscribers on a weekly basis. Their subscriber base has remained constant over the past two years, and they are extremely loyal. Their sales at the Farmer's Markets however fluctuate widely from month to month. Donald needs to understand why the Farmer's Market sales have not been consistent. What approach would be the best option?

Reference no: EM133442974

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