Growing in popularity among healthcare consumers

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Question

1. Select a public health issue of interest to you (an STD/HIV, COVID-19, chickenpox/measles, obesity, violence, etc.). Do some research on the health issue to ensure that you understand the community's needs, relevant target populations, etc. related to your selected health issue. Using the example on p. 103 in the textbook regarding mammograms, draft a plan for a campaign to address your selected issue, addressing the 8 "P's" (the marketing mix). Please respond in complete sentences, not bullet points as used in the textbook. Clearly highlight each "P" in your response.

2. Why do you think that outpatient services are growing in popularity among healthcare consumers? List 3 benefits of using outpatient facilities over in-patient care?

Reference no: EM133505428

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