Growing business in the coffee industry

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Reference no: EM132271056

Black Canyon Coffee is a growing business in the coffee industry of Thailand. It has business operations in the local market as well as international presence in various attractive markets of the world. The company has been facing certain challenges in implementing growth strategies for its domestic and international operations. In addition to the financial constraints in the way of international expansion, the company is also facing a stiff competition from international and local coffee brands. In order to encounter these challenges and move forward in the most profitable and competitive way, the company has to first analyze its internal and external business environment. The core competencies and strengths of Black Canyon Coffee can be used to overcome the weaknesses and avail the attractive opportunities from the industry.

The biggest strength of Black Canyon Coffee is its pricing strategy; BCC coffee is available at the lowest rate among all other coffee brands. It has greatly helped the company in targeting a large number of customers from all age groups and classes. Secondly, the company can expand its operations in the international markets by using franchising agreements and joint ventures with reliable investors from parent and target countries. In both the domestic and international markets, the company has to face competition from well-established brands and new entrants. In order to compete with these businesses, Black Canyon Coffee has to focus on growth strategies for its operations and quality of its products. The current industry structure and the consumption patterns of the target market are favorable for the coffee business in Thailand. Black Canyon Coffee can get benefit its operations from current industry patterns and expand its operations in the local and international markets. The growth strategies will help it to keep itself in the row of growing organizations in the coffee market whereas the quality of its products will help in maintaining the loyalty of customers for this brand.

In 1000 words conduct a SWOT analysis of black canyon coffee using APA cited resources.

Reference no: EM132271056

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