Grow a marketing plan to guide a doggie day-care center

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Reference no: EM13101827

Grow a marketing plan to guide a doggie day-care center to a leading position in the market having the exclusive characteristics of services such as- inseparability, intangibility, variability and perishability
a) You are emerging a marketing plan for a service. How do each of these characteristics potentially impact the development as well as execution of your marketing plan? As a manager how would you address this issue? Give an instance of a service that you received either in a B2C or a B2B market in which each of the above-mentioned characteristics came into play.
b) Kotler-Keller deliberate several gaps that can cause unsuccessful service. Select a company as well as for each potential gap deliberate specific actions the company can take to improve its customer experience

Reference no: EM13101827

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