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Groupe beneteau comprehensive case analysis

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Reference no: EM133086600

Groupe Beneteau Comprehensive Case Analysis

1) About company: Vision and Mission

2) SWOT analysis

*Opportunity + Threat:

- General Environment Analysis (seven segments).

- Industry Analysis (Five forces model).

- Competitive Environment/Competitor Analysis

* Strength + Weakness:
- Describe the Resources, Capabilities, Core Competencie

3) Formulate a Business-level Strategy

4) Strategy Implementation

- Board of Directors, Organizational Structure, Culture, Controls...

- Functional strategies for Marketing, Finance, HRM

Presentation contains at least three alternative strategies that are feasible and take advantage of opportunities and avoid threats. Strategies are clearly linked to SWOT analysis. An analysis of the alternatives tells why one of them is the best.

Reference no: EM133086600

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