Gross sales in different ways

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For each of the following parts, please use the best behavioural terminologies covered in the lectures to describe each scenario and explain your answers.

-Company TYS and XIP are direct competitors and have generated same gross sales ($1 billion) in August 2021. For both companies, their peak seasons start in August. The two companies have announced their gross sales in different ways as shown below.

TYS: In August 2021, gross sales rose to $1 billion, which was 1.8% higher than gross sales in July 2021.

XIP: In August 2021, $1 billion gross sales were generated, which were 1% lower than the previous peak season in August 2020.

Based on the two announcements, 88% of investors have chosen to invest in Company TYS which push up its price, whereas XIP's price has declined sharply in the market.

Reference no: EM133060516

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