Gross profit margin percentage

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Reference no: EM133307247

You have recently been hired as the Controller for a large publicly traded company that has experienced significant operating losses for the past few years, which has caused a sharp decline in the company's stock price.

Currently, management focuses solely on gross profit in dollars rather than the gross profit margin percentage. Which is the more useful metric and what factors most influence gross profit margin? Name two specific ways to improve the gross profit margin.

Reference no: EM133307247

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