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Gross profit from sales made to a particular customer

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As a Sales Manager, you have noticed that the gross profit from sales made to a particular customer is steadily declining. When you confront your sales team about this trend, they indicate that they are being forced to use lower mark-ups to secure the sales, as the customer consistently threatens to cut them off if they don't meet his price. What advice would you give to your sales team in order to reverse this trend?

Reference no: EM132905724

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