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Amazon is reviewing whether it should buy exclusive rights to advertise on the front page of a social network search engine, Zignet. At the launch of the agreement, Amazon is expected to make an upfront payment of $15 million to Zignet. In addition, Amazon would spend an average of $15,000 per day on Zignet advertising for a full year. In return, Amazon's brand would be featured exclusively and prominently on many of Zignet's pages for one year. More specifically, Amazon expects to be present on 60% of Zignet's 50 million pageviews per day. Based on industry estimates, Amazon believes that 0.25% of every pageview at Zignet would result in a visit to its own website for the entire year of this deal. Amazon's own experience suggests that about 1.0% of the visitors to its site actually buy books and other merchandise. While the typical retention rate for Amazon customers is over 90%, management is concerned that customers coming from the Zignet site will have a retention rate of only 70%. The dollar amount of a typical order is $100. Amazon's CFO was concerned that, with a 30% gross margin per order and 10% cost of capital, this deal may not be worthwhile. What is your recommendation? Assume customers acquired at the end of the year are worth the same as those acquired at the beginning of the year.
Start by explaining what are political risks and what are economic risks of operating in an international market? Then, choose an organization operating internationally. How should the firm's management approach these kinds of risks
The topics must be in the field of global business or some application (e.g., an application of course concepts to your work situation; a research paper, using a survey or questionnaire to investigate a concept of interest and value; a detailed re..
Explain what type of global model you would recommend to create a cohesive culture where your foreign counterparts and employees feel valued
Transformation plan for the Company BP and prepare a transformation plan for the Company BP
Melanie and Clay are partners in a law firm that's a general partnership. Melanie fails to respond to a lawsuit against a client in time, and the client is found liable on a $1 million verdict. The client files a lawsuit suit against Melanie and C..
For this assignment, you are required to write a 1,000-1,250 word paper on methods of quality measurement.
Change control process - What do we control using a change control process?
A disaster recovery business responds to calls from [potential] clients who have had a "disaster" damage their home - for example, a pipe burst and caused a flood, or the cat knocked over a halogen lamp causing fire damage in the living room, or a..
llustrate what would its share of marketing effort (share of voice) have to be in order to achieve which growth? This is an example of illustrate what type of budgeting?
You have been hired as an outside consultant for a large durable medical equipment and medical supply company the company specializes in a wide range of medical supplies and equipment.
List three formal means of retention. How does a captive insurance company achieve tax efficiency? List two of the top captive domiciles each for US companies and European companies
Who determines the corporation's long-term strategy and who decides how best to achieve those long-term goals?
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