Gross and his team made the change as a result

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Reference no: EM13964192

The Savvy Entrepreneurial Firm feature in Chapter 3 focuses on Bill Gross, and how a company he was leading, Knowledge Adventure, made a 180-degree turn on the positioning of a product. According to the feature, Gross and his team made the change as a result of ________.

conducting Internet research

observing how customers acted when buying their product

studying industry trends

hiring consultants to provide them advice

administering a concept test and a buying intentions survey

Reference no: EM13964192

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