Grooming rituals you perform that involve certain products

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Reference no: EM132173443

1. Think about what you do when getting ready to go out. Try to identify some grooming rituals you perform that involve certain products. How do you use some particular product (blow dryer, cologne, shampoo)? What implications might these rituals have for marketing this product?

2. Identify a major change in cultural values that seems to be occurring in your society (choose one not discussed in the book). Discuss its likely effects on consumers' affect, cognitions, and behaviors and on the social and physical environment.

Reference no: EM132173443

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