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The Grocery Industry: Welcome to a New Competitive Landscape
Amazon's purchase of Whole Foods in 2017 was a strategic action that is dramatically changing the competitive landscape in the grocery industry. Market leader Kroger, among others, has responded with a series of strategic and tactical responses. Many of these involve the use of technology to enhance the e-commerce experience for consumers, and the firm is also making adjustments to its supply chain. Amazon's purchase of Whole Foods is a good example to provide you with the understanding that the nature of competitive dynamics is a continuous flow of actions and responses. When Amazon demonstrates its strengths in e-commerce to bear on the sale and delivery of groceries, its competitors such as Kroger, Walmart and Safeway had no choice but to start offering a better e-commerce experience for shoppers.
Discuss what actions you might have taken in response to Amazon's move if you were a top-level manager of a grocery store chain (one of Amazon's competitors). As a manager, what new strategic or tactical actions might you take in the future.
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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