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1. Critique the following methodologies, and suggest more appropriate alternatives:
a. A supermarket was interested in determining its image. It dropped a short questionnaire into the grocery bag of each customer before putting in the groceries.
b. To assess the extent of its trade area, a shopping mall stationed interviewers in the parking lot every Monday and Friday evening. Interviewers walked up to persons after they had parked their cars and asked them for their ZIP codes.
c. To assess the popularity of a new movie, a major studio invited people to call a 900 number and vote yes (they would see it again) or no (they would not see it again). Each caller was billed a two-dollar charge.
2. You have been charged with determining how to attract more business majors to your school. Write an outline of the steps you would take, including the sampling procedures, to accomplish the task.
Which do you think your organization can improve upon in order to stimulate creativity?
Discuss the emerging online piece of strategy for all of these firms as well as for WalMart and Target.
Based on your financial review, determine the risk level of the stock from your investor's point of view.
A wide variety of channel options exists today. Generally, the goal of the channel arrangement is to maximize the efficiencies of distribution.
What is the capacity of the machine in batches per day? What is the capacity of the machine in parts per day?
What are some examples of bureaucracy? What are some public administration issues?
You are at a family reunion when your opinionated cousin Robin learns you are in a class on organizational behavior. Robin tells you that "happy employees are productive employees" and that it is a manager's job to be sure all employees are satisfied..
Which of the following statatments about creating a buffer for a negative announcement is true?
Describe at least three ways that the consumer decision-making process is influenced by consumer involvement and competitive efforts.
Describe an action a regulatory agency took against a business in the past 6 months. Post a link to your source. Do you agree or disagree with the action?
What is the relationship between knowledge, theory, and time?
Suppose that you are the assigning costs to a major project to be undertaken by your firm this year. One particular coding process involves many labor hours, but highly redundant work. The needed information is presented in the table. You have Team A..
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