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Greenpeace role in exposing bp''s ad campaign

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Reference no: EM132656317

Using Google or some other search engine, research, and apply Futerra's categories of greenwashing to the following examples. Which of Futerra's Greenwashing signs apply to the following examples? Come prepared to discuss in your next class.

a. British Petroleum's Advertising Campaign "Beyond Petroleum"

i. What was Greenpeace's role in exposing BP's ad campaign? How much did BP spend on advertising vs green projects like renewable energy?

ii. How does the Gulf of Mexico disaster relate to BP's image and reputation as a company that cares about greening their products?

b. Volkswagen "Dieselgate Scandal"

c. Plastic Straws

Reference no: EM132656317

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