Green and environmental marketing concepts

Reference no: EM13171073

The green and environmental marketing concepts of the 1990s assume that companies are market driven, aiming their efforts at the target group of green consumers. What are the limitations of such a concept from a marketing point of view? How are they similar and different from the ecological point of view?

100 words min, no cut and paste, cite refs.

Reference no: EM13171073

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