Greatest role in the product purchase decision process

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Reference no: EM132168155

1. Research indicates that which of the following plays the greatest role in the product purchase decision process?

A. Advertising

B. Customer reviews/recommendations

C. Discounts

D. Special promotions

E. Direct marketing

2. A marketing manager for a political campaign has to deal with an angry electorate, partisan trends, and cultural barriers that challenge its success. Which aspect of SWOT Analysis do these factors most likely represent?

A. Strategies

B. Weaknesses

C. Opportunities

D. Tactics

E. Threats

3. Segmentation and targeting influence a company’s resource allocation, potentially affecting strategic decisions in all of the following areas except:

A. price

B. advertising

C. mission formulation

D. customer management

E. sales force

Reference no: EM132168155

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