Greatest risks of a discovery-driven planning approach

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Reference no: EM131839126

Question: In the authors' view, what is the common mistake that companies make in their planning process? What should companies do differently?

- What are the greatest risks of a "discovery-driven" planning approach, in your view?

- How did Zipcar's business model change over time, especially between December 1999 and May 2000? What things drove those changes?

- In light of the emergence of car-sharing services like Uber and Lyft, what do you think Zipcar needs to do to ensure its survival and success?

Reference no: EM131839126

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