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Great Notion Brewery's marketing objectives should be to increase brand recognition, boost sales, and cultivate brand loyalty. The target market includes younger generation over 21 years old and craft beer enthusiasts in the Northwest area.
? Specific marketing objectives for the brewery could include increasing brand awareness by 20% in the Northwest area for the next six months, boosting sales of their flagship IPA by 10% in the next quarter, and striving to improve consumer loyalty by creating loyalty rewards program.
? Great Notion Brewery may target millennials and craft beer fans in the Northwest area with their marketing efforts to achieve these objectives. They may use targeted social media ad campaigns and event marketing at local beer gardens and taprooms to reach their target audience.
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