Great deal of information searching during decision making

Reference no: EM13497702

Imagine that you have two alternative market segments. They re different only in their inclination to information search. Segment A does a great deal of information searching during decision making. The people in Segment B are much less active in their search behaviors. Why would both segments be good target markets? How would marketing activities directed toward each segment differ?

Reference no: EM13497702

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