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Ethics of Research
Marketing researchers have access to a great deal of information about consumers. What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas?
In 2005, a new federal law allowed consumers once-a-year free access to their credit reports. Many consumers who accessed their credit reports were surprised by the amount of information collected. What can marketers and marketing researchers do to minimize consumers' privacy fears?
What role do YOU (as the consumer) play in protecting your own privacy? In other words, what can you do to protect your privacy and what are ways that we give up access to our privacy?
What are the three most important points that you want the CEO to understand about this entire decision-making process.
Horizon Cellular manufactures cell phones for exclusive use in its communication network.
Compute the probability of four or more students being in line or being served. Before a test the arrival of students increases to six per hour on the average. Illustrate what does this do to the average length of the line.
Company MNO produces hangers. They need one of 5” piece and two of 4” pieces for each one of hangers. These pieces are cut from metal bars that come with a 23.5” length. There are 70 metal bars to be used to cut the required pieces. maximize number o..
Question 1: Please explain concept of quality, quality control on your own words based on your learning in the class.
What could this mean for the employees covered on this new "not necessarily non-profit" model?
Why was the Law passed? What was going on in the workplace that required the law to be enacted to protect employees?
Mayflower department store offers a gift-wrapping service for its customers. r
What would you do if you were asked to work overtime on a Saturday, and you had already planned to go away for the weekend?
Explain how the Homeland Security Assessment process follows the Council on Competitiveness Business Model.
Spending big on advertising has always been a key strategy for consumer products giant Procter & Gamble (P&G). With recent annual global ad spending over $9 billion, P&G is one of the world’s top advertisers. P&G was an early sponsor and producer of ..
In Cantor and Baum's piece "The Limits of Conscientious Objection", they describe three arguments in favor of a pharmacist's right to object to giving their patients some drug(s) that they find morally scrupulous (e.g. - Plan B).
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