Great deal of information about consumers

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Ethics of Research

Marketing researchers have access to a great deal of information about consumers. What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas?

In 2005, a new federal law allowed consumers once-a-year free access to their credit reports. Many consumers who accessed their credit reports were surprised by the amount of information collected. What can marketers and marketing researchers do to minimize consumers' privacy fears?

What role do YOU (as the consumer) play in protecting your own privacy? In other words, what can you do to protect your privacy and what are ways that we give up access to our privacy?

Reference no: EM132254785

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