Graduate business division successful regarding innovation

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Reference no: EM132215741

One could argue that a University generally - and the Graduate Business Programs specifically mirror the aforementioned contrast - The university is the "big company" and the Graduate Business Division is the "entrepreneur."

In this framework, can you visualize the Graduate Business Division successful regarding innovation? Marketing of products?

Can a Master's Degree be considered on the "product life cycle"? Why or why not?

Outside of eliminating a program, what other "tweaks" could the Division make to optimize the degree (in line with product lifecycle approach)? Is changing the degree program name truly an advantageous strategy, for example? Or, could the existing name be leveraged in different niches in which it may resonate?

Reference no: EM132215741

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