Gps device to be used for patients with mental disabilities

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Reference no: EM132307903

1. You are the marketing manager of a new GPS device to be used for patients with mental disabilities such as Alzheimer's. It is small, unobtrusive and has a long range capability - up to three kilometers. This device will make tracking down someone who has wandered away easy and fast and help keep them from harm. Explain who you would identify as a target market and why? Having looked at consumer behaviour, how would you overcome obstacles and convince buyers that this is the product for them?

2. What must Nestle Coffee Specialties do now to reach its ambitious growth targets ?

3. What could explain Nestle’s decision to reach outside its managerial cadre and hire lang?

Reference no: EM132307903

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Gps device to be used for patients with mental disabilities : You are the marketing manager of a new GPS device to be used for patients with mental disabilities such as Alzheimer's

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